Marketers make their voices heard, as Agency Scope participation almost quadruples
For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews.
Marketing
SA’s print media’s moment of reckoning as news consumption shifts to digital platforms
South Africa’s print media industry has experienced one of its most defining 12-month periods in recent memory, marked by closures, consolidations, and shifting audience behaviour.
Read MoreStandard Bank partners with Zoe Modiga in new campaign
Created in partnership with M&C Saatchi Abel, part of the Up&Up Group, Standard Bank’s Keep Growing brand campaign is an affirmation of the bank's purpose Africa is our home, we drive her growth.
Read MoreThe MDDA opens nationwide 2025 grant call for small commercial and community media
On Friday, 4 July 2025, the Media Development and Diversity Agency (MDDA) opened its call for grant funding applications for 2025/2026.
Read MoreAbsa unveils groundbreaking brand TVC exploring AI, identity, and the story behind the numbers
In a world increasingly shaped by artificial intelligence, data, and automation, Absa has launched a bold new brand television commercial that redefines the intersection of technology and humanity.
Read MoreLM Relations builds on 12 years of excellence with 3 strategic appointments
As LM Relations celebrates 12 years of marketing excellence, the agency welcomes three powerhouse talents poised to elevate its creative, strategic, and operational impact across South Africa and beyond.
Read MoreJudging #Cannes2025: Carl Willoughby - Messy creates the best work
Ideas aren’t just thoughts on a page — they’re gifts. A spark that reaches out and makes you feel something deep and real and meaningful. Judging at Cannes Lions this year, I was reminded just how powerful that gift can be, both for the creators and the people lucky enough to witness it.
Read MoreDream big, win bigger: R10m in amplified prizes up for grabs with Cell C
Cell C is giving South Africans 10 million reasons to stay connected with the return of its thrilling Win Big campaign – amplified!
Read MoreSouth Africans choose the new voice of Cepacol
Cepacol has revealed the winner of its national Voice Search competition, with Mduduzi Sibeko selected as the new official voice of the brand in South Africa.
Read MoreRob Garden joins MscSports
In a move that reflects not just a key appointment, but a statement of intent, Rob Garden has joined MSCSports in a new role created for him.
Read MoreHow to break the data deadlock to unlock marketing profits
Marketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence. This leads to business decisions that are based on assumptions and creates a dangerous disconnect between what the brand thinks is working, and what’s actually resonating with the target market.
Read MoreBaking media effectiveness into your video marketing strategy
Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions.
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