Google’s Zanele Matlala is the YouTube lead for Africa who plans and optimises end-to-end video solutions for marketing teams across the region. Eunice Worifah is a principal analytical lead at Google, based in New York City, where she partners with leading brands to unlock growth through data-driven marketing strategies and advanced measurement solutions.
The South African National Editors’ Forum (Sanef) and Sanlam have announced that entries are now open for the Nat Nakasa Awards for Courageous Journalism 2025.
Read MoreIn a world where most TV and movies come from America, it’s easy to believe that most heroes do too. But talent is universal, even if opportunity is not. Showmax's latest TVC asks, "What if we dare to believe the best can come from here?”
Read MoreThe Returnable Star Bottle campaign delivers over four million bottle returns and redefines digital consumer engagement.
Read MoreSouth Africa joined the global community in commemorating World Press Freedom Day, as concerns mount over the growing trend of online abuse targeting journalists - particularly women and marginalised voices - posing a serious threat to media freedom and democracy.
Read MoreAdidas has released the third episode of their brand campaign, Plus One Effect. The six-part series explores the stories of athletes and the vital role of their ‘Plus Ones’, the supporters who shaped their journeys from the sideline. Their presence changes the game, turning doubt into confidence and pressure into joy.
Read MoreI distinctly remember the two different groups at high school. The ones who listened to the radio station I did and the ones who didn’t. It wasn’t an acrimonious rivalry; we didn’t pick fights and there were no team colours or yearly derbies. It was more serious than that. It was being plugged into “cool”, IYKYK. Music, conversations, identity and community.
Read MoreMost South Africans understand the importance of financial health. The challenge isn't a lack of awareness; rather, it lies in the consistent effort and guidance required to shift behaviours and unlock long-term financial fitness. This is the core idea behind Nedbank's latest campaign #GetMoneyFit.
Read MoreConnected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of a broadcast signal or satellite dish. For advertisers, this means CTV shouldn’t be treated as an add-on to digital plans. It should be considered as part of a holistic television strategy, one that reflects how people consume content today.
Read MoreL2D’s continued marketing success is reflective of its understanding of the ever-changing needs of the industry and of customers.
Read MoreOne of the cardinal rules of advertising and marketing – for those who put it together, at least – should be “you are NOT the target market”.
Read MoreBe a Bok campaign is at the forefront of a series of dynamic initiatives to invigorate Coca-Cola South Africa’s connection with South African rugby and celebrate the country’s sporting spirit.
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