According to PwC, 73% of consumers say customer experience (CX) is a deciding factor when making a purchase. In other words, it’s not just what you sell that wins you customers, but also how you make people feel.
For the first time in the decade-long history of Agency Scope in South Africa, participation is on track to surge to a record 710 interviews.
Read MoreSouth Africa’s print media industry has experienced one of its most defining 12-month periods in recent memory, marked by closures, consolidations, and shifting audience behaviour.
Read MoreCreated in partnership with M&C Saatchi Abel, part of the Up&Up Group, Standard Bank’s Keep Growing brand campaign is an affirmation of the bank's purpose Africa is our home, we drive her growth.
Read MoreOn Friday, 4 July 2025, the Media Development and Diversity Agency (MDDA) opened its call for grant funding applications for 2025/2026.
Read MoreIn a world increasingly shaped by artificial intelligence, data, and automation, Absa has launched a bold new brand television commercial that redefines the intersection of technology and humanity.
Read MoreAs LM Relations celebrates 12 years of marketing excellence, the agency welcomes three powerhouse talents poised to elevate its creative, strategic, and operational impact across South Africa and beyond.
Read MoreIdeas aren’t just thoughts on a page — they’re gifts. A spark that reaches out and makes you feel something deep and real and meaningful. Judging at Cannes Lions this year, I was reminded just how powerful that gift can be, both for the creators and the people lucky enough to witness it.
Read MoreCell C is giving South Africans 10 million reasons to stay connected with the return of its thrilling Win Big campaign – amplified!
Read MoreCepacol has revealed the winner of its national Voice Search competition, with Mduduzi Sibeko selected as the new official voice of the brand in South Africa.
Read MoreIn a move that reflects not just a key appointment, but a statement of intent, Rob Garden has joined MSCSports in a new role created for him.
Read MoreMarketing professionals are drowning in data but starving for meaningful insights. As brands rush to collect data, they are often neglecting building marketing intelligence. This leads to business decisions that are based on assumptions and creates a dangerous disconnect between what the brand thinks is working, and what’s actually resonating with the target market.
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