Entries for Nat Nakasa Awards now open
The South African National Editors’ Forum (Sanef) and Sanlam have announced that entries are now open for the Nat Nakasa Awards for Courageous Journalism 2025.
Marketing
#BehindtheCampaign: Showmax says dare to believe
In a world where most TV and movies come from America, it’s easy to believe that most heroes do too. But talent is universal, even if opportunity is not. Showmax's latest TVC asks, "What if we dare to believe the best can come from here?”
Read MoreHeineken Beverages powers sustainability at scale with WhatsApp innovation from Techsys Digital
The Returnable Star Bottle campaign delivers over four million bottle returns and redefines digital consumer engagement.
Read MoreReflections on World Press Freedom Day amid rising online attacks on journalists
South Africa joined the global community in commemorating World Press Freedom Day, as concerns mount over the growing trend of online abuse targeting journalists - particularly women and marginalised voices - posing a serious threat to media freedom and democracy.
Read MoreSiya and Rassie star in Adidas’ Plus One Effect campaign
Adidas has released the third episode of their brand campaign, Plus One Effect. The six-part series explores the stories of athletes and the vital role of their ‘Plus Ones’, the supporters who shaped their journeys from the sideline. Their presence changes the game, turning doubt into confidence and pressure into joy.
Read MoreThe voices that grow (with) us
I distinctly remember the two different groups at high school. The ones who listened to the radio station I did and the ones who didn’t. It wasn’t an acrimonious rivalry; we didn’t pick fights and there were no team colours or yearly derbies. It was more serious than that. It was being plugged into “cool”, IYKYK. Music, conversations, identity and community.
Read More#BehindtheCampaign: Nedbank's #GetMoneyFit: Inspired by physical fitness
Most South Africans understand the importance of financial health. The challenge isn't a lack of awareness; rather, it lies in the consistent effort and guidance required to shift behaviours and unlock long-term financial fitness. This is the core idea behind Nedbank's latest campaign #GetMoneyFit.
Read MoreCTV: part of a holistic television strategy, not an add-on
Connected TV (CTV) isn’t a separate medium. It’s TV, delivered via the internet instead of a broadcast signal or satellite dish. For advertisers, this means CTV shouldn’t be treated as an add-on to digital plans. It should be considered as part of a holistic television strategy, one that reflects how people consume content today.
Read MoreHow L2D's purpose-driven strategy won 35 prestigious awards at SACSC
L2D’s continued marketing success is reflective of its understanding of the ever-changing needs of the industry and of customers.
Read More#Orchids&Onions: Machine captures the essence of KZN in Spotify's ode to Zulu traditions
One of the cardinal rules of advertising and marketing – for those who put it together, at least – should be “you are NOT the target market”.
Read MoreCoca-Cola's Be a Bok campaign for the fans
Be a Bok campaign is at the forefront of a series of dynamic initiatives to invigorate Coca-Cola South Africa’s connection with South African rugby and celebrate the country’s sporting spirit.
Read MoreKitchen dreams come true: 18-year-old wins R360,000 Hot Cares and Guvon Chef’s bursary
A life-changing moment on Hot 102.7FM saw 18-year-old Isabelle Radford awarded the R360,000 Hot Cares & Guvon Chef’s Bursary, turning her dream of becoming a chef into reality.
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