Techsys Digital wins double at The Mark Awards 2025 for Innovation

1. Heineken® Returnable Bottles WhatsApp Campaign secured a Silver Award, proving how technology can drive sustainability at scale.

2. Momentum “She Owns Her Success” earned a Merit Award, showcasing the power of AI to empower women in their careers.

Driving Sustainability with Heineken

In 2024, Heineken South Africa deepened its commitment to sustainability with the launch of a returnable glass bottle system – a bold move to reduce packaging waste and promote a circular economy.

To bring this vision to life, Heineken partnered with Techsys to create a WhatsApp-at-scale campaign that encouraged bottle returns through a custom-built bot. Consumers simply logged returns by sending images, which were verified using AI-powered image analysis.

The results were extraordinary:
 

• 4 million + bottles returned
   
• 1.45 million WhatsApp entries processed
   
• 459,000 prizes awarded
   

• 150,000+ consumer opt-ins for future engagement

   

  By flawlessly managing R5m in consumer rewards, Techsys helped turn sustainability into a seamless, rewarding experience, while growing Heineken’s consumer data footprint for long-term engagement.

   

   

  Empowering women with Momentum

  Momentum’s She Owns Her Success platform tackled the systemic challenges women face in the job market, from unconscious bias to confidence gaps. Together with Techsys, Momentum created an AI-powered platform designed to level the playing field and give women the tools they need to showcase their value.

  The impact spoke volumes:
   

• 20,000+ uses of the AI tools
   
• 12,000+ professional CVs created
   
• Average session time of 5+ minutes
   

• Time savings: CV creation reduced from 12 hours to just two minutes

   

  By integrating tools for CV optimisation, cover letter generation, interview preparation, and career path guidance, the platform empowered 50,000+ women to own their success. The growing dataset provided Momentum with deeper insights into the career development journeys of South African women, a true blend of AI innovation and consumer data growth with lasting impact.

   

   

  Innovation with purpose

  “These awards showcase what Techsys does best: marrying technology, data, and creativity to deliver campaigns that matter,” said Rachel Mcfarlane, managing director at Techsys. “From empowering women with Momentum to building a greener future with Heineken®, we’re proud to lead digital innovation that creates real-world impact.”
   

Issued on Bizcommunity by Techsys Digital | https://www.bizcommunity.com/article/techsys-digital-wins-double-at-the-mark-awards-2025-for-innovation-621641a