25 Mar, 2026

New ‘city’ coming to South Africa’s smallest province

New ‘city’ coming to South Africa’s smallest province

A new residential ‘city’ is coming to Gauteng, which will offer over 3,450 apartments from just R595,000 in Johannesburg.

Central Park City, located in the Newlands/Sophiatown area, is being developed by Urban Dev Property Development. 

Gauteng, South Africa’s smallest province by land size, accounts for just 1.5% of the country’s area but is home to over a quarter of the population.

With so many people competing for space, housing demand remains high, particularly for first-time buyers looking for affordability.

 

 

Seeff said the development is designed specifically to meet this demand, offering a mix of affordability, security, and lifestyle benefits that were previously out of reach for many entry-level buyers.

Central Park City will feature one-, two-, and three-bedroom fibre-ready apartments, set in modern multi-storey blocks.

The city’s design offers an attractive lifestyle, with biometric security, a retail hub, clubhouses, braai areas, parks, sports courts, and playgrounds.

The developers have included an on-site crèche and aftercare centre for working parents, while proximity to top universities such as UJ and Wits makes it attractive for young professionals and students.

Residents will have access to a shopping village anchored by Pick n Pay and Clicks, laundromats, outdoor gyms, skateboard rinks, a five-a-side soccer astro court, and even Pickleball courts.

Greening features include gas-powered geysers and stoves, solar PV, and battery storage to help residents cope with load shedding up to Stage 4.

 

 

Pricing and financing options are central to the development’s appeal. Apartments start at just R595,000.

Qualifying first-time buyers can access subsidies through the First Home Finance (FHF) scheme, which applies to households earning between R3,501 and R22,000 per month. 

The development has also secured Edge Certification for energy and water efficiency, which unlocks access to green home loans. 

Additional incentives include favourable rates negotiated with banks via mortgage originator ooba, while the first 25 buyers will receive a 5% discount on their purchase price. 

 

 

Gauteng market making a comeback

 

 

Seeff said the recent 1.25% decline in interest rates since September last year has further improved affordability, making buying more attractive than renting. 

Investors are also expected to show interest given the strong demand for rentals in lifestyle estates.

The launch of Central Park City comes at a time when Gauteng’s property market is regaining momentum. 

 

 

After two flat years, sales activity has picked up. According to Seeff, the return of buyers to Gauteng, including “reverse semigration” from the Cape, reflects the better affordability and greater economic opportunities offered in Johannesburg and Pretoria. 

Lightstone research supports this trend, showing the highest volume of rural-to-urban migration in Gauteng. Many newcomers first rent before transitioning into ownership as their financial positions improve.

“Buying at the bottom of the sales cycle means you can benefit from capital growth once the market starts moving with greater momentum again,” said Seeff.

 

 

Stephen Whitcombe, MD of Johannesburg-based FIRZT Realty, agreed that activity is bouncing back. 

“Buyer interest in Johannesburg has really accelerated in recent months, with our agents reporting more show-day traffic, stronger offers, and faster conversions into sales than at any time since before the pandemic,” he said.

He added that sales volumes are already approaching levels last seen during the mini-boom of 2021.

Mortgage originator BetterBond has also reported a 12% year-on-year increase in home loan applications, the highest since late 2022. 

At the same time, property prices are showing real growth after inflation. FNB’s latest Residential Property Barometer shows freehold homes growing at 3.7% year-on-year in July and sectional title homes at 3.8%, outpacing the 3.5% inflation rate.

Central Park City is being pitched as a new urban community designed for family living, security, and convenience. 

 

The developers and Seeff expect strong demand because of its affordability and because such projects often show good capital growth even before occupation.

For Johannesburg, this development is both a response to urgent housing needs and a sign of renewed confidence in the province’s property market. 

 

 

Central Park City

 
 

Issued on BusinessTech by Malcolm Libera | https://businesstech.co.za/news/property/837268/new-city-coming-to-south-africas-smallest-province/