27 Mar, 2026

Category List

Bold ideas and global voices: Bathabile Xaba at Cannes Lions

As part of their ongoing commitment to nurturing young creative talent, Sunshinegun recently supported senior designer Bathabile Xaba in attending the Cannes Lions International Festival of Creativity through the Open Chair initiative. In this Q&A, Bathabile reflects on her journey, experience, and inspiration she brought home from Cannes.

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From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Following Coca-Cola’s reported R250m-per-annum estimated deal with the English Premier League, and with Honda’s recent announcement as the official automotive partner of LA28 – pushing the Games’ domestic sponsorship revenue beyond R27bn – one truth remains clear for South African marketers: the most valuable sponsorships thrive on scarcity and scale.

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