25 Mar, 2026

News

Will AI reshape the future of advertising? Gen Z demands authenticity

Will AI reshape the future of advertising? Gen Z demands authenticity

With platforms like ChatGPT now widely used, generative artificial intelligence (AI) has rapidly shifted from science fiction to everyday reality. It’s already making a significant impact on the advertising industry, with global market revenue from AI in marketing projected to reach around $47bn in 2025.

Precision breeding powers climate resilience in SA

At the 2025 South African National Seed Organisation (SANSOR) Congress in Pretoria, Dr Geoff Graham, vice president of plant breeding at Corteva Agriscience, shared insights into the evolving role of precision breeding, genome editing, and digital technologies in developing climate-resilient crops tailored for South Africa’s challenging agricultural environment.

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